icons for awareness
The goal of this project was to design a campaign with the aim to modify a behavior or to raise awareness about a social issue. I chose to center my campaign around Deepfake technology and the harm it causes. The first stage of designing this poster was to develop the icon itself as well as select 3 thematic colors, emphasizing simplicity across the piece. Once the icon was decided, I had to develop a slogan that would draw viewers into the primary messaging of my campaign. There was an extra step in the development of the poster where I created a few memes based around my campaign in order to aid in the amplification and awareness of my issue.
Sketches
After conducting an in-depth investigation into the modern misuses of deepfake technology, I selected key operative words and and crafted a compelling message to accompany the graphic of my poster, I developed a variety of loose icons to later incorporate into the final design. In order to emphasize the theme of identity theft that is facilitated by deepfake technology, I chose to represent personal identity through one of the most distinctive and irreplaceable markers of an individual: their fingerprint.
Moodboard
When it came to fleshing out my design, I chose to take inspiration from retro futurism, prioritizing bold colors, geometric shapes and preserved textural elements. This can especially be seen in my choices regarding the font system, where I chose two typefaces with a graphic technological feel to them.
Color System
Font System
Memes
A part of designing this campaign to combat the unregulated access to and of deepfake technology was creating a set of memes that work to reinforce my message while making it more engaging, accessible, and widely consumable.
